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    • Latest article in SUSTAINABLE BRANDING
      SUSTAINABLE BRANDING BRAND STRATEGY 2 min read
      Niche Picking with Ikigai: Finding Your Brand Purpose Just Got Easier
      G Cho G Cho
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      Brand Strategy: Should you focus on one flagship product or diversify into multiple products?
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  • SUSTAINABLE MARKETING
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      SUSTAINABLE MARKETING 6 min read
      Brand Growth Strategy: A Simple Workflow To Get Organic Traffic with Reviews and SEO
      G Cho G Cho
  • BRAND STRATEGY
    • Latest article in BRAND STRATEGY
      SUSTAINABLE BRANDING BRAND STRATEGY 2 min read
      Niche Picking with Ikigai: Finding Your Brand Purpose Just Got Easier
      G Cho G Cho
      Recent articles
      Brand Strategy: Should you focus on one flagship product or diversify into multiple products?
      Creative Business Resources
      FREE DIY Business Toolkit for Standout Brands
        See all articles
  • BRAND AESTHETICS
    • Latest article in BRAND AESTHETICS
      BRAND AESTHETICS 9 min read
      Best Sites for Logo Design - Top Picks from a Brand Identity Designer
      G Cho G Cho
      Recent articles
      How To Brand Your Flodesk Sign-up Form The Simple Way
      Are you using the right colours for your brand?
      How To Choose Fonts + Font Combinations Using Google Fonts For Your Business or Blog
      FREE DIY Business Toolkit for Standout Brands
      Why you need negative space in web design (and life)
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  • BRAND ARCHITECTURE
    • Latest article in BRAND ARCHITECTURE
      BRAND ARCHITECTURE 4 min read
      Web Design for Non-Designers: What you need to know before starting a website design project
      G Cho G Cho
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      Brand Your Buttons: How to Style Default Buttons The Simple Way
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  • BRAND ADVERTISING
    • Latest article in BRAND ADVERTISING
      How To Create a PDF eBook with Google Slides
      BRAND ADVERTISING 1 min read
      G Cho G Cho
  • CREATIVITY
    • Latest article in CREATIVITY
      CREATIVITY 1 min read
      Where the Hart is: a creative’s thoughts on living in big cities vs small towns
      G Cho G Cho
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      Negativity, creative blocks, and how to crush them (2022 Update)
      8 Travel Apps I Can’t Live Without
      Creative Business Resources
      FREE DIY Business Toolkit for Standout Brands
      Why you need negative space in web design (and life)
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Are you using the right colours for your brand?
BRAND AESTHETICS 2 min read

Sure, there’s colour psychology charts out there (just check out Pinterest) that kinda give you an idea, but my problem with them is that they are too general. For instance, they say blue is for trust, efficiency, intelligence. But there’s so many sh...

G Cho G Cho
How To Choose Fonts + Font Combinations Using Google Fonts For Your Business or Blog
BRAND AESTHETICS 1 min read

Should you serif or sans the serif? FREE VIDEO TUTORIAL: How to choose fonts + font combos for your business website or blog using open-source Google Fonts.

G Cho G Cho
Creative Business Resources
BRAND STRATEGY CREATIVITY 2 min read

For the past few years, I've realised that for creatives (web designers, graphic designers, photographers, copywriters and writers), starting a business is tougher than anything else I've ever attempted in my life.

G Cho G Cho
BRAND AESTHETICS BRAND STRATEGY CREATIVITY 7 min read
FREE DIY Business Toolkit for Standout Brands

Recommended courses, apps and software for new + experienced (sometimes overwhelmed) creative business owners who want to simplify their workflow.

G Cho G Cho
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BRAND AESTHETICS CREATIVITY 2 min read
Why you need negative space in web design (and life)

In a world filled with chaos and clutter, clean design stands out. Here's how to do it.

G Cho G Cho
How To Create a PDF eBook with Google Slides
BRAND ADVERTISING 1 min read

Did you know that Google Slides is an awesome app to use for creating your downloadable PDF ebooks? It’s free and easy to learn. A great alternative to Adobe InDesign. Perfect for entrepreneurs, small business owners, bloggers, or anyone who loves cr...

G Cho G Cho
Squarespace vs Wordpress: For Blog or Business
BRAND AESTHETICS 8 min read

Should you choose Squarespace or Wordpress? The Single Reason Why You Should Choose One Over The Other

G Cho G Cho
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